ISOVOLTAIC targets Asian market

  • Asia is front runner in module production – China is the largest producer 
  • Higher efficiency is the challenge of the future 
  • ISOVOLTAIC is represented at two industry fairs in China and Japan

(Lebring, 2 March 2011) The photovoltaic market (PV market) represents one of the fastest (and most sustainably) growing industries worldwide. Demand for solar energy remained almost unaffected by the global crisis. Thus the PV industry – starting from an installed generation capacity worldwide of about 16 gigawatts (GW) – expanded its generation capacity by 86 per cent or 13.8 GW in 2010. As a study by Bank Sarasin & CIE AG shows, the total installed capacity worldwide thus surpassed the mark of 30 GW in 2010. “The future outlook is indeed promising. The huge growth rates speak for themselves and give reason to expect lastingly dynamic development. We now have to prepare ourselves for future challenges. With our investments in research, development and production we are perfectly equipped to defend our role as world market leader and even gain further market shares,” says Thomas E. Rossegger, Board Chairman of ISOVOLTAIC AG. Incidentally, a full third of the company’s employees work in Research and Development.

Special importance is attached to the Chinese module production market, which in the meantime accounts for 60 per cent of the photovoltaic module output worldwide and for which annual growth rates of some 77 per cent are anticipated (according to the Sarasin study). In terms of module output, China has ousted Germany from its role as market leader in the past two years. However, in terms of newly installed capacity for the production of electrical energy from solar energy, Germany is still the most important market, followed by Italy and Spain. Demand for higher-efficiency modules has been rising amidst discussions regarding a further reduction of feed-in tariffs by 15 per cent in Germany, which is expected for the summer of 2011.

With a view to strengthening its presence in the Asian market, ISOVOLTAIC AG is represented at the two key PV industry fairs in China and Japan which are taking place currently (end of February/beginning of March) and almost simultaneously. “Apart from China, where we strengthened our profile and presence in 2010, we will, in the future, also increase our focus on Korea. We see highly interesting opportunities in the growth potential exhibited by the Asian market and, beyond merely watching developments, we want to take a proactive and structuring role in this market,” affirms Rossegger.


ISOVOLTAIC AG is the global market and technology leader in the development and production of backsheets for photovoltaic modules. The company was established in 2010 following the takeover of the photovoltaics business segment of the Isovolta Group and thus looks back on more than 25 years of experience in the production of high-quality composite protective sheets for photovoltaic modules. The time-tested ICOSOLAR® backsheets, as well as protective sheets based on new pioneering film technologies, are extremely tough and durable and provide long-term protection for solar cells against mechanical and chemical influences and the effects of the weather and reliably ensure that sunlight can be efficiently converted into usable energy. ISOVOLTAIC’s technology leadership is based on intensive research and development activities focused on the market and on customers’ needs.
ISOVOLTAIC AG has its company headquarters in Lebring, Austria. At its three locations in Lebring/Styria, Eisenstadt/Burgenland and Changzhou/China, the Company currently employs more than 250 people.

For further inquiries please contact:

Corporate Communications
Klaudia Schober

Isovoltastrasse 1
A-8403 Lebring
Phone: +43 / 5 9191-0
Fax: +43 / 5 9191 / 9900

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